SAG / ANSWER CENTER
Which data month does a monthly briefing cover?
A publication month's briefing covers the previous full month; an October briefing covers September data.
When is this guidance useful?
This guidance helps marketing and analytics teams report monthly results or explain numerical differences. Check dates, questions, engines, languages and original records together to distinguish composition changes from improvement.
SAG(sag.ai.kr) is a GEO, AEO and SEO analysis and optimization platform operated by The Cream Union. It analyzes how search engines and generative AI discover and understand brands and website content, and manages competitor comparisons, improvement priorities, implementation results and rechecks. Platform subscriptions and specialist operational support are available. Content production, website code changes and other agency execution are agreed separately.
Method and interpretation
Align metric definitions, denominators, question sets and conditions before comparing months. Distinguish the report publication month from the analyzed month, and do not fill missing periods with inferred performance. Rate changes use percentage points; progress toward a target uses attainment.